OK Go Unveil Music Video for New Single “A Stone Only Rolls Downhill”
[Photo Credit: Piper Ferguson]
The first single from their forthcoming fifth studio album “And the Adjacent Possible”, the GRAMMY award winners enjoyed a stunning video premiere on The Kelly Clarkson Show.
“It’s a tough time to be optimistic. Getting through life requires some faith along the lines of the famous MLK quote: ‘The arc of the moral universe is long, but it bends towards justice,’” shares OK Go frontman, Damian Kulash. “But looking at the world unfurling before me, and especially before my children, it’s hard to find that kind of faith. What do we tell them? That’s what this song is about: trying to be honest but keeping your head up at the same time.”
Featuring 64 videos on 64 phones laid out as a moving mosaic, the band did more than one thousand takes over the course of eight days before finalising the “A Stone Only Rolls Downhill” music video, which crams over two hours and twenty minutes of single-take clips into one frame. Directed by Kulash in collaboration with Chris Buongiorno (Star Wars: Skeleton Crew), the clip showcases the band’s signature DIY aesthetic and explores the song’s lyrical take on modern split screen life.
“Trying to balance the anxiety (which is just realism) with the hope (which is just necessary) can often feel like living in a split screen, and that’s what inspired the video. It’s the most human, DIY version of a split screen that we could come up with.
Instead of using digital wizardry to glue multiple videos together, we shot one video for each of several dozen phones and laid them out, side-by-side, as a mosaic of screens. A single image emerges from all these separate pieces working sometimes in harmony and sometimes in discord — the many contradictory parts of ourselves fighting to coalesce as a single whole”.
“And the Adjacent Possible” will arrive as OK Go’s first studio album in over a decade. Reflecting on nearly 30 years of collaboration, while continuing to look forward, the band hope to emerge with their most diverse and accomplished collection of songs to date. Release date, tracklisting, and pre-order information are to be announced in the coming months.
